January 26, 2016

Ant #328. Target audience.

I have many politically and socially active friends and I really respect them.
They post on social networks, talk to people, organize conferences etc and I respect it too.

The problem is... It's all pointless because the target audience is being chosen wrong.

Let me explain.
If you're a gay rights fighter, all your facebook friends are probably gays or gay friendly people. Homophobes don't go to LGBT conferences so you'll never be able to change their opinions.

The same with racism. Do you have any neo-nazi friends? I don't. All my friends are pretty tolerant and respecting other people.

Or my lovely socialistic friends. All the people who read you are already your "comrades", they don't need to be convinced in anything.

Identify your target audience or don't waste your time.

January 16, 2016

Ant #327. Russia: Europe or not?

It's an interesting fact!

When people talk about Russia, they call it a european country.
When you talk to russians, most of them don't like to associate themselves to Europe (thanx to Putin's propaganda).

The thing is... Russian culture is definitely European culture. Russian music, literature, art are all based on European ones. Russian language is in European group of languages. Russians are Christians. We live in the same media space, we share the same past and future. Russian etiquette is European etiquette. First Russian universities were opened by the tsar Peter the 1st who brought the education from Europe. Russian science exists thanks to European science. After all, Russia is by far the largest European country by both area and population, taking up to 40% of the continent.

But many Russians still think they have nothing to do with Europe because Europeans support gays.